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๐Ÿ‘ช Family impersonation

The "Hi Mum" and voice-clone scam: when the message sounds like family

Updated 20 July 2026 · 4 min read · Written in Australia
The short answer: a text from an unknown number saying "Hi Mum, I've lost my phone, this is my new number" โ€” or a call in a voice that sounds like your child asking for urgent money โ€” is a known scam. Don't send anything. Always check on the number you already have saved for them before you act.

This is the scam that hurts most, because it doesn't target your caution โ€” it targets your love. Every other scam asks you to trust a stranger. This one asks you to help your own child. That's why it works on people who would never fall for a lottery email, and why it's the fastest-growing threat to older Australians in 2026.

How the text beginsHi Mum, I dropped my phone in the sink and I'm on a mate's number for now. I'm locked out of my banking too โ€” can you help me pay a bill that's due today? I'll pay you back tonight x

It's friendly, a little flustered, and completely ordinary โ€” exactly like a real message from a busy adult child. There's no threat and no hard sell, just a small favour between a parent and a kid. By the time a second "bill" appears, trust is already established.

The newer, harder version: a cloned voice

The 2026 twist is voice cloning. From a few seconds of audio โ€” often lifted from a social media video โ€” scammers can generate a voice that sounds like your son, daughter or grandchild, crying or panicking: they've had an accident, they're in trouble, they need money now. A familiar voice used to be all the proof anyone needed. It no longer is.

The rule that beats both versions: a new number or a familiar voice proves nothing about who is really contacting you. The only proof is reaching your family member on a channel you already have โ€” their saved number, a video call, or another relative. Verify on the old number before you send a cent. A real child in real trouble is still reachable the normal way; a scammer is not.

What to do

  1. Don't send money or details to the new number, no matter how urgent it sounds.
  2. Call them on their old, saved number. If it really is them, they'll answer or call back. If someone insists you can't use the old number, that's the scam confirming itself.
  3. Check with another family member. A quick call to a sibling or partner breaks the spell fast.
  4. Agree on a family safe word. A private word only your family knows, asked for before any urgent money request, defeats even a perfect voice clone.

If you already sent money

Move quickly, and be kind to yourself โ€” this scam is designed by professionals precisely to bypass a loving parent's judgement. Call your bank immediately, on the number from your card, and tell them it was a scam so they can try to stop the transfer. Then call IDCARE on 1800 595 160, Australia's free national identity and cyber support service, and report it to Scamwatch. You did nothing wrong by caring about your family. You are far from alone.

Common questions

I got a text saying Hi Mum, I lost my phone, this is my new number. Is it a scam?

Treat it as a scam until you prove otherwise. It is a very common script. Do not send money or details. Call your child on their old, saved number, or contact them another way you already trust. If the new number is genuine, they will answer the old one or confirm through someone else.

The voice on the phone sounded exactly like my child or grandchild. How?

Scammers can now clone a voice from a few seconds of audio taken from social media, to make it sound as if a loved one is frightened or in trouble. A familiar voice is no longer proof. Hang up and call the person back on their usual number to check.

How can I be sure it's really my family member?

Contact them on a number or app you already have saved, not the new number or the one that called you. Many families also agree on a private safe word that a scammer would not know, and ask for it before acting on any urgent request for money.

They said it was an emergency and I had to act now. Should I?

Urgency is the scam's main tool. It exists to stop you checking. A real emergency survives a two-minute pause to ring the person back on their known number. Never send money because a message says there is no time.

How can my parent check a message like this without calling me?

They can forward the text, or describe the call, to a scam-checking service like Is it a scam?, which reads it and replies in seconds. It flags the Hi Mum pattern and reminds them to verify on the known number before sending anything.

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Written by the Is it a scam? team. We build scam protection for older Australians and their families, from the Sunshine Coast, Queensland. Our verdicts come from a rules engine with published reasoning โ€” not a guess.